About Us

Its all in the family!

We are a family owned business based in Singapore built by 3 sisters with 4 children between us. ROOBY started out as a quest to find organic, sustainable and affordable products for our own babies. Every item in our bundles have been hand picked by us after we have tried and tested them on ourselves and our babies over the last 4 years. So rest assured that you are getting the best as our bundles have been lovingly created with the aim to nurture mums and babies while being kind to our earth. 

At ROOBY, our philosophy is to focus on providing high quality products that are safe, long-lasting , essential and are sustainably made. We are all about choosing only the best for you and your baby. 

By shopping with us you are supporting small businesses and the families behind them. So, thank you!!


The ROOBY family